Design × Code × Systems

Let’s turn your idea into something people actually use.

I help founders and teams move from “we should build this” to a shipped product—with clear strategy, solid engineering, and practical AI workflows.

I’m a designer, developer, and DevOps engineer who likes making complex work feel simple: better systems, faster execution, and teams that can keep growing without chaos.

Product strategy that leads to real launch decisions
AI workflows that remove busywork and speed up teams
SRE and infrastructure guidance for reliable scale
Programs, workshops, and mentoring for builders

Start a project Explore services

Remote-first · Beirut, LebanonAvailable for consulting, workshops, and speaking engagements

How I got here

The milestones that shaped how I build products, lead teams, and ship under pressure.

Milestone 01

Generative & Computational Design

Started by treating design like a system: combining form, context, and constraints through algorithms, simulation, and optimization.

Milestone 02

Full-Time Web Development

Moved fully into software and started shipping full-stack products with modern web stacks and measurable product outcomes.

Milestone 03

Startup Product Experience at NSquared

Built in fast startup environments where priorities shift quickly and execution matters every week, not every quarter.

Milestone 04

Head of DevOps at NSquared

Led DevOps and automation to improve reliability, speed up delivery, and introduce AI-enabled workflows that gave teams more leverage.

Milestone 05

???

Still building. The next chapter is focused on bigger product bets and deeper teaching.

Selected Work

Selected projects

Built and shipped across products like BlinkMetrics and AAArdvark with the team at NSquared , covering product thinking, implementation, and delivery.

AAArdvark Accessibility

The accessibility testing tool designed for busy digital teams.

Accessibility-first workflows
Faster audits and reporting
Production-ready delivery support

BlinkMetrics

Business intelligence dashboards and custom reporting systems.

Data modeling and ETL direction
Dashboard UX optimization
Decision-ready metrics pipelines

Apache Superset

A modern data exploration and visualization platform.

Open-source analytics stack
Self-service exploration
Scalable reporting foundation

Flow XR

Promoting personalized e-commerce using 3D and realtime web technologies.

Interactive 3D commerce flows
Realtime rendering optimization
Prototype-to-demo delivery

Built from real execution

Proof behind the programs

These metrics show the practice behind ASYMMETRY, Product Builders Camp, and Design X Code. The goal is simple: teach what has already been tested in real product work.

See the mastery programs

Coding Days (since May 10, 2022)

1,438

Commits

8,416

Pull Requests

1,733

Reviews

782

Issues

Stars Given

Consistency behind the curriculum

Daily coding streak since May 2022

Mentorship and collaboration footprint

PRs, reviews, stars, and issues

Pull Requests 1,733

Reviews 782

Stars Given 66

Issues 45

Shipping discipline in practice

Commit milestone progress

This execution baseline is what the teaching framework is built on.

Program outcome emphasis

Visual model for course outcomes

ASYMMETRY: Decision and knowledge systems 94%

ASYMMETRY: AI workflow leverage 96%

Product Builders Camp: Speed to MVP 95%

Product Builders Camp: Launch confidence 94%

Design X Code: Coding confidence for designers 93%

Design X Code: Design automation 91%

What collaborators say

Aug 6, 2024
"I had the pleasure of teaching Hsein while he was doing his master's, where he consistently displayed a strong work ethic and a genuine commitment to learning. He collaborated effectively with his peers, always making valuable contributions to team projects."
- Nabil Hassan , Professor, Director of Architecture & Planning Department

Mar 22, 2025
"Over years of building together, Hsein has been consistent, detail-oriented, and deeply committed to quality. He helps turn complex product ideas into polished, usable experiences while keeping standards high from design through delivery."
- Nathan Tyler , Founder of BlinkMetrics

Dec 15, 2023
"Hsein brings thoughtful execution to every stage of the work. He cares about the customer experience, accessibility, and the small details that make products truly usable, and he has shown that consistency throughout years of collaboration."
- Natalie Maclees , Author, Accessibility Consultant, Founder of AAArdvark Accessibility

Nov 13, 2025
"Hsein built our website for Fantasia Ballet with exceptional professionalism and attention to detail. He communicated frequently throughout the process, ensuring we stayed aligned with our vision. He delivered a beautiful, functional platform that represents our brand perfectly. Highly recommended! ✨"
- Svetlana Al Niyadi , Founder at Fantasia Balet

Core Services

Build faster, with less friction.

Hands-on support for founders and teams who want clear direction, dependable execution, and systems that keep paying off over time.

AI integration & workflow optimization

Use AI where it actually helps: less repetitive work, faster decisions, and better team momentum.

Workflow audit and high-impact opportunity mapping
Custom prompt systems and practical integrations
Team training, documentation, and smooth handoff

Upgrade your workflows

Product Strategy Consulting

Get clear on what to build, what to skip, and how to ship with confidence.

Product discovery and roadmap direction
Team structure and delivery model alignment
Go-to-market and sustainable scaling strategy

Book a strategy session

Launch a Product

From first concept to production launch, I help you move fast without cutting corners.

Rapid prototyping and production-ready UI
Full-stack implementation and infrastructure
Launch support with post-launch operations

Start building together

Mastery Programs

ASYMMETRY: Compounding Your Value with AI-Integrated Systems

Build a personal system that helps you think clearly, capture ideas, and use AI as a real thought partner. ASYMMETRY is practical, hands-on, and designed to help your work compound over time.

Turn scattered notes and research into a system you can quickly find, refine, and reuse.
Design AI-assisted workflows for writing, planning, and decision-making without losing your judgment.
Create repeatable routines that improve your output quality month after month.

Outcome Advantage

Decision Clarity High impact

Workflow Leverage Compounding

Original Output Long-term edge

Limited cohort size Join the waitlist

Product Builders Camp

A practical end-to-end course for people who want to build real products, not just collect theory.

Build and ship a complete product
Learn a design + engineering + operations workflow that holds up in real teams
Work through hands-on delivery with structured feedback
Launch with guidance and a clear next-step roadmap

Outcome Advantage

Speed to MVP Accelerated

Portfolio Proof Showable work

Launch Confidence Execution-ready

Coming soon Get updates

Design X Code (Coding for Designers)

A friendly, practical course for designers who want to code with confidence and think in systems.

Programming foundations explained for design minds
Translate design decisions into simple algorithms
Use controlled iteration and optimization in your workflow

Outcome Advantage

Coding Confidence Practical fluency

Design Automation Systems-first

Creative Control Ship independently

Coming soon Get updates

Let’s talk

If you’re building a product, scaling a system, or planning a workshop, I’d love to hear what you’re working on.